With a perfect location at the beginning of the Via Tornabuoni in the heart of Florence, this hotel has undergone renovations in recent years which include the addition of a luxury rooftop apartment. On staff is one of the tallest and most charming concierges in Florence. In spite of fluctuating management, Saverio is always welcoming guests upon arrival at the hotel, sometimes even meeting them in the street and helping them into the hotel. Some of the major changes at the hotel include complete refurbishment of the lobby; all guest rooms have now been properly redone using elegant fabric for the windows and bed coverings; the marble bathrooms are sparkling and the amenities have been improved. While the standard rooms are not large, all rooms are fully equipped with in-room safe, satellite television, and mini bar. For families, there are bi-level suites with two separate entrances, two bathrooms and an interior flight of stairs connecting the two accommodations. Windows feature double pane glass to restrict street noise.

The new Giotto Penthouse is a luxury apartment with two double bedrooms and panoramic views at the top of the Hotel De La Ville. This remarkably spacious and bright suite is perfect for guests looking for privacy and exclusivity. Both rooms are en suite and furnished with large wardrobes. The kitchen is fully equipped and there is a separate dining room. Sunlight washes over the living room and its beautiful furnishings: designer sofas and armchairs, bookshelves and flat screen tv and a small fireplace. The Giotto Suite is also equipped with two additional flat screen satellite televisions, as well as private access. The suite opens onto a private rooftop terrace, perfect for enjoying fine weather during spring and fall. The nightly rate includes drinks such as wine, Italian champagne and whiskey.